Don Julio

This&That partnered with Don Julio to concept and execute a two-day cultural takeover during Super Bowl Weekend, delivering high-impact moments across the city. Night one featured an exclusive VIP event hosted by Druski and Young Miko, where our team transformed a traditional steakhouse into a fully immersive nightclub in just 48 hours. This&That led all creative direction, design, fabrication, permitting, and production, culminating in a surprise performance by Cardi B. Day two brought the experience into the streets with a fully branded San Francisco trolley featuring Diplo DJing live onboard while moving through the city, engaging fans in real time. The ride concluded with a pop-up performance at a taqueria in the Mission District, seamlessly blending global talent with an iconic local setting. This&That oversaw all creative, fabrication, logistics, and permitting, delivering a multi-day activation that authentically connected Don Julio with culture at the highest level.