Leon’s Bagels tasked us with creating a campaign to position the brand as more than just a New York bagel hotspot, but as a lifestyle brand rooted in the culture of New York. To achieve this, we launched 'Leon's Presents,' a community-driven series designed to connect music, culture, and the Leon's Bagels experience. For the first event, we partnered with Levity and Brownies & Lemonade to bring 'Bagels and Bass' to life—an afternoon blending food, music, and the energy of New York’s creative scene. With plans to return monthly, 'Leon's Presents' will continue to feature a curated lineup of artists, both global and local, reinforcing Leon’s as a hub for culture, connection, and experiences in the heart of New York.