This&That partnered with DeLeón Tequila and Major League Djz to create a first-of-its-kind DJ set on a downtown helipad overlooking Houston, designed to generate buzz around DeLeón’s “On the Rise” campaign and its partnership with AfroTech 2025. From concept development to production, fabrication, permitting, and even content capture with our partners at UVT, This&That led the activation end-to-end—delivering a visually striking, culturally charged moment in the sky that positioned DeLeón in a bold, high-energy way that felt authentic, exciting, and premium.